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The Video That Took On A Life Of Its Own

Posted by on 12 August 2010

This video started as a simple requirement for a series of reviews of the HTC Desire that I did for Maxis Communications.

Long after the review programme was over, the video just seemed to have taken a life of its own. First off, there was this tweet that popped out of nowhere on the 14th of July, 2010:

HTC_tweet

My curiousity piqued, I made some enquiries and found out that my video was presented “as a best practice example for working with bloggers online” (!) at a two-day conference on Media Relations in Hong Kong.

MR_conference

And the trail didn’t end there. Apparently, the video was also used as the sample video for a published case study. Does the video screenshot look familiar to you? ;)

HTC_casestudy

To be perfectly honest, this is all mind-boggling to me, considering that the video was just something that I worked on over one weekend. I thought it was good but not that good. And I never expected it to garner so much praise…and from professionals, no less! Nevertheless, I am so thrilled and very, very grateful for the recognition that has been given to my work.

Now I sit and wait with bated breath to see where my video ends up next…

(Special thanks to @tzareen and @aprilyim. You, ladies, were a blast to work with!)

2 Responses to The Video That Took On A Life Of Its Own

  1. Elmira

    Congratulations again!!!!

  2. Mimi

    Thanks. I think. Hehe ;)

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